Diverse, Sustainable, Competitive: Reshaping our Creative Industries

November 14, 2018

The West Midlands Screen Bureau (WMSB) is hosting a morning of activity to debate the future of the Creative Sector in the region.

  • Creative England & British Film Institute will lead a session on the current state of the region’s creative screen sector, considering research, policymaking, funding and internalisation

  • The practical realities of the West Midlands Local Industrial Strategy for the creative sector will be debated, which includes proposals for a regional talent platform

  • A new funded project around ‘story-telling’ will be discussed, with a debate on what role creatives from the region can play

The WMSB is a cross-sectoral body covering the full range of screen-based media, including games, television, film and emerging forms, such as VR and AR. The Bureau is supported by National Lottery funds, through the BFI, the West Midlands Combined Authority, and Birmingham City Council.

The session forms part of a programme that aims to clarify strategy, understand the realities of a changing ecosystem and institute practical action to ensure that we have a connected sector that is diverse, sustainable and internationally competitive.

This is the first in a series of free events for industry professionals and stakeholders.


0930 - SESSION ONE - Key issues for the Creative Sector

Roundtable with the British Film Institute and Creative England

A discussion about the current state of the local creative sectors, how policy and research work can help industry and government make the case for investment in the sector. The session will be led by BFI Director of External Affairs, Harriet Finney, Julia Lamaison, Head of Research and Statistics, BFI and a representative of key partner, Creative England. The session will cover core issues in the growth of regional creative clusters and the business and international implications of Brexit.

1015 - SESSION TWO - The Local Industrial Strategy

A plan to help shape the creative sector for a new era

The West Midlands Local Industry Strategy is now open for consultation and contains a number of progressive and necessary ideas for regional development, it includes a focus on the creative sector.

David Furmage, Creative & Cultural lead at Greater Birmingham and Solihull LEP will highlight the core themes, Kully Khaila, BBC, will discuss proposals around a Regional Creative Talent Platform and Michael Gubbins (WMSB) will run a roundtable discussion.

Participants will be able to use the hashtag #WMCreativeLIS to join the conversation. They can also comment on the full strategy consultation at https://gbslep.co.uk/opportunities-creative-businesses-freelancers-say-local-industrial-strategy.

1145 - SESSION THREE - StoryFutures: An opportunity for the West Midlands

A case study and presentation from the Royal Holloway-led coalition on building a programme to drive growth in new areas of storytelling.

StoryFutures was one of the winning bids in the recent Arts and Humanities Research Council’s Creative Clusters Programme and is a collaboration between academia and leading industry players, including:

BBC Worldwide, Sky VR, Immerse UK, Sony Interactive Entertainment, BFI, Endemol Shine UK, Heathrow and Pinewood-Shepperton Studios.

It aims to marry new story experiences with ground-breaking audience engagement research, fusing psychology, neuroscience and ethnography to understand tomorrow’s audiences. The WMSB and GBSLEP have been working on possible partnerships and the session will start to look at practical programmes for development.

Click here to book your place. 

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