Nielsen Book Research Federation Members Discount

September 06, 2019

Nielsen Book Research provides comprehensive insight into market trends and consumer book purchasing and behaviour. Our research is used beyond the publishing industry, including by film studios, brand, tech and financial companies looking to source new ideas or reaffirm choices made.

Our data can help drive revenue and guide key decisions in any number of ways: 

  • Of the top 20 lifetime bestsellers since BookScan records began, sixteen have been turned into films

  • User guides to computer games are seeing double-digit growth in 2019 so far, led by Fortnite books

  • More than a quarter of LEGO book sales in 2018 were Ninjago

In addition to subscription services, syndicated studies and readily available data, Nielsen Book Research is able to carry out bespoke research on behalf of your organisation, from initial brainstorming through to final analysis.

As CIF members, Nielsen would be happy to offer Federation members:

  • 25% discount on our entry level subscriptions (first year only). 

  • 15% discount on your first Ad Hoc, bespoke work. (up to £2,500)

HOW DO WE COLLECT OUR DATA:
Our point of sales data for print books is collected directly from tills and despatch systems from high street and internet book shops, supermarkets, museums, specialist shops and independent bookshops in ten territories: United Kingdom, Ireland, Australia, New Zealand, South Africa, India, Italy, Spain, Brazil and Mexico.

Our consumer research currently provides data back to 2012 on the who, what, when, where, why and how of consumer book purchasing, based on a monthly survey of c3,000 UK book-buyers that are nationally representative of those aged 13-84.
For more information email: infobookresearch@nielsen.com

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