Press Release: Exeter Northcott partners with Creative Industries Federation to stream Le Navet Bete’s Treasure Island
Exeter Northcott partners with Creative Industries Federation to stream Le Navet Bete’s Treasure Island
Streaming 11 - 30 Jan 2021 on youtube.com/c/PerspectiveArts
A trailblazing partnership has been set up to enable global audiences the chance to enjoy an hilarious version of a British classic - Robert Louis Stevenson’s Treasure Island.
Le Navet Bete’s version of this swashbuckling adventure at the Northcott Theatre was one of the few productions able to play to a live socially-distanced audience over the Christmas period. With standing ovations and rapturous applause, audiences praised the show for offering much-needed laughter and escapism after a difficult year. Unfortunately, with tightening lockdown restrictions, the run was cut short but not before it was filmed and made ready for wider release.
Daniel Buckroyd, Artistic Director & Chief Executive of Exeter Northcott, said: "Having to close the show early hit both the theatre and the company financially but once again, we will adapt so that we can continue to offer fantastic experiences for our audiences whilst finding new ways to generate income and secure our future."
Exeter Northcott is the first theatre to partner with The Creative Industries Federation and Little Dot Studios to promote a streaming to a world-wide audience in exchange for donations. The production will be available from 11 - 30 January 2021 via Perspective, a YouTube platform already offering thousands of subscribers unique cultural events. Although free to access, a ‘donate’ function has been added to the platform with a suggested donation of £10 collected by Creative Industries Federation on behalf of the Northcott charity and Le Navet Bete.
Terry Corby, Chief Commercial Officer of the Creative Industries Federation, said: “The creative industries are one of the country’s greatest financial and cultural success stories, but they’ve also suffered more than most during the pandemic – particularly businesses and institutions that rely on footfall and physical attendance to pay rent, bills and staff.
“Adapting and exploring innovative new ways to reach audiences have been core themes for the entire sector, and we’re pleased to help play a part with this new scheme that helps homegrown businesses reach a global audience via YouTube.
“This new partnership with Little Dot Studios means organisations like the Northcott Theatre and Le Navet Betecan tap into a hugely-successful platform that gives them the opportunity to access new audiences and new sources of income. We’re pleased to have them as the first trailblazing partners for the scheme, and wish them every success for their Treasure Island run. Ultimately we hope to open similar doors for even more creative businesses in the weeks and months ahead, so if you think this model might work for you, please do get in touch.”
Al Dunn of Le Navet Bete said: "Providing an exciting opportunity to introduce our accessible and unique brand of comedic tomfoolery to a much wider audience, we hope that this partnership will also encourage online audiences to venture out to a theatre near them to experience us live when venues can open safely once again."
Marketing & Development Director
NOTES TO EDITORS
About the Creative Industries Federation initiative
The Creative Industries Federation have partnered with Little Dot Studios to give UK creative organisations access to a global audience hungry for original cultural content. The initiative taps into Little Dot’s hugely successful YouTube channel, giving creative companies and institutions the opportunity to make new and archive material available to audiences worldwide. As well as access to advertising revenue, this new model also opens other potential funding streams thanks to a ‘donate’ function.
About Exeter Northcott Theatre
We bring people together to create and share extraordinary experiences. We believe that stories help us understand each other and the world around us, and that live performance has a unique power to reach out and communicate. We work with artists and communities so that people can tell their stories no matter who they are or where they’ve come from. We make events that entertain, provoke and inspire so that people can connect and share moments they’ll never forget. We are here for the people of Exeter, Devon and beyond. To create, to connect, to bring joy and change lives.
Exeter Northcott is supported by Arts Council England, Exeter City Council and the University of Exeter. Registration No. 8393145 Charity Registration No. 1151620
About Le Navet Bete
Le Navet Bete is a physical-comedy theatre company based in Exeter, Devon, whose spectacular and hilarious shows have wowed audiences globally since their formation in 2007. The company of five (Al Dunn, Matt Freeman, Dan Bianchi, Nick Bunt and Alex Best) first met each other whilst studying on the Theatre and Performance course at the University of Plymouth in 2003 and, since graduating, have produced fourteen indoor and three outdoor performances to huge critical acclaim and success.
Their first two shows Serendipity and Zemblanity, heavily influenced by bouffon and non-narrative structures, were performed at the Edinburgh Festival Fringe in 2008 and 2009 respectively and gained multiple five-star reviews. As the company developed and grew over the following years, their inimitable style of performance became much more storytelling / narrative-driven with hit shows such as A Christmas Carol, Dick Tracy, Dracula: The Bloody Truth, The Three Musketeers: A Comedy Adventure and Aladdin placing physical theatre, fooling and slapstick at the heart of it. With Exeter as their base, they are Associate Artists at the Exeter Northcott Theatre and Artists in Residence at the Exeter Phoenix.
Making accessible work has been at the centre of Le Navet Bete's ethos right from the very beginning. This saw them diversify into outdoor performance in 2010, quickly becoming one of the UK's most ridiculously outrageous, much-loved outdoor acts. They have since performed thousands of outdoor shows from the circus fields at Glastonbury Festival, and the beautiful gardens of the Herrenhausen Palace in Hanover, Germany, to the picturesque Plaze de Armas in Morelia, Mexico, and high up on the side of the Rock of Gibraltar. More at www.lenavetbete.com
About Little Dot Studios, an All3MediaCompany
Little Dot Studios is an award-winning digital content agency and network, managing nearly 600 YouTube channels, Facebook pages, and social video content for global TV, sports and consumer brands, delivering 6 billion organic views a month and reaching broad, young audiences.
Clients include Google, Discovery, Amazon Prime Video, Warner Bros., NBCU, Viacom, Sony, NFL UK, the FA Women’s Super League, Farfetch, Goodwood, Sky, Gagosian, Hulu, and Peacock. Little Dot Studios also produce original content for broadcasters including the BBC, Oxygen/NBC and Red Bull.
The Business has delivered more than 300 live streams since March 2020 for a range of clients including MTV, Edinburgh TV Festival, the Tate, NBCU, Teenage Cancer Trust, Formula E, Lionsgate, Royal Albert Hall, The FA, YouTube and National Theatre.