An Update on the Creative Careers Programme
December 07, 2018

We are delighted that government has, today, announced the allocation of funding for the Creative Careers Programme cited in the creative industries sector deal. We are thrilled to be working with Creative & Cultural Skills and ScreenSkills on this important project.

With £2 million of government seed funding alongside £12 million of industry in-kind support secured to date, the new Creative Careers Programme will be led by industry and will see leading industry figures working with schools and colleges to raise awareness of employment opportunities in the sector. The programme intends to reach more than 160,000 students by 2020, while around 2 million young people will be able to access better advice about pursuing a creative careers.

Together with organisations and individuals across the creative and cultural sectors, we will support teachers, careers advisers, parents and guardians, and thousands of young people so that they can better understand our sector and the range of careers within it. The programme will encourage industry to ensure that careers in the creative industries are accessible to all so the next generation of talent can join us, ensuring that we continue thrive for years to come. We intend to partner with the devolved nations and industry working across them in order to ensure that it ultimately becomes UK-wide.

Our Chief Executive, Alan Bishop, said of the Creative Careers Programme: “The quality and diversity of talent working in our creative industries has been central to its growth and world-leading success. We are hugely excited about our role mobilising industry's engagement in this programme, inspiring young people to consider careers across the creative economy and helping the next generation of talent to discover the exciting opportunities that lie ahead.”

Creative & Cultural Skills chief executive, Simon Dancey, said:
“Creative & Cultural Skills is delighted to be working with ScreenSkills and the Creative Industries Federation on the development and delivery of the Creative Careers Programme.  In partnership with key stakeholders and our world leading creative and cultural industries, we will together support careers advisers, teachers, parents and guardians, and thousands of young people to better understand the sector and the range of careers within it.  This ambitious programme will encourage the industry to open its doors, ensuring we are accessible to all so the next generation of talent can join us and help us thrive for years to come.”

Seetha Kumar, CEO of ScreenSkills, the skills body for the UK’s screen industries, said:
“It is really important to attract bright young talent into creative industries such as film, TV and video games so we are really pleased to be taking the lead in transforming online careers information for hundreds of thousands of school, college and university students across the country.”

This update to the Creative Careers Programme is one of a number of updates on the creative industries sector deal shared by Margot James in Dudley this morning, including a £4 million programme to help scale up creative enterprises in Bristol, Greater Manchester and the West Midlands, £2 million to continue the 'Get it Right' campaign with industry until 2021 and investments in the Digital Schoolhouse programme and UK Games Fund. The creative industries and government, through the Creative Industries Council, agreed the sector deal in March 2018 to unlock growth for creative enterprises. 

We will shortly be updating industry on how they can get involved in the Creative Careers Programme. We are hugely grateful for the overwhelming support from industry which has helped the programme to reach this exciting stage - thank you. 

For any questions about the programme, please contact Annie Lydford, Head of Communications and Marketing -

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