Webinar: Communicating through the crisis
11am, Wednesday 1st April
Provided by Four Communications & Creative Industries Federation
Join culture and creative industries communications specialists, Matt Railton and Truda Spruyt, from Fed partners Four as they share best practice and insights as the sector responds to the current crisis and prepares for recovery.
Over the coming weeks and months, we need to radically rethink some aspects of how we work to ensure that vital projects continue to reach their deserved audiences and that organisations are able to continue to fulfil their missions. It is essential that we maintain the place of creativity in everyday life, not just as something that brings great joy, but that is critical for education, community cohesion and well-being.
With unprecedented challenges facing many in the sector, how our arts organisations and creative companies communicate with their audiences, customers and stakeholders has never been more crucial. Having an integrated communications plan is vital for mitigating damage, building new audiences and revenue streams. It also lays the foundation for the future for culture and the creative sector so it can continue to be the engine of growth of the UK economy.
Whether it is managing crises, moving programmes and events online or strategically planning continuity and recovery campaigns, the sector is already responding in highly innovative and creative ways under enormous pressures and constraints.
This will be an invaluable session to help our members and the wider sector find innovative and creative ways to react to the current crisis and is free to attend.